When we pitch to another party, we want them to do something - lend us money, marry us or appoint us. If you think that the key to persuasion is to present the facts decorated with your insight, foresight and outtasight creativity, then you support the paradigm of belief resulting in action. However, people don't necessarily act according to their beliefs. They may believe you do the best work, but that does not mean they will act to appoint you.
Facts and presentation can make a difference, but essentially clients are looking, not for good work, but for good people. The final decision will be made similar to the way you committed to the biggest purchase of your life - your bond - dictated by your feelings. People make the final decision, not from a belief in you, but a belief in their feelings that you generate - feelings of trust, confidence, hope, ambition and desire. It's not about what you say. It's what your presentation says about you - that you'd be good to work with.
Here are 10 tips to increase your chance of converting belief into action when pitching: