University of Pretoria launches Advanced Course in Business and Marketing Research

The best companies base their business and marketing decisions on verified information obtained from sound research. If you are an entry level research practitioner with less than two years' experience, or someone wanting to enter the research industry, you have to enrol for the Advanced Course in Business and Marketing Research presented by the GfK Programme in Business and Marketing Research at the University of Pretoria. The course will also immensely benefit business and marketing managers who are responsible for commissioning such research, and who have to deal with research suppliers.

Enrol today if you want to add real value through your mastery of business and marketing research. The course consists of six two-day modules presented over the period of one year and provides a detailed exploration and practical applications of the basic principles and practices of business and marketing research. Although all six modules have to be completed successfully to obtain the certificate for the Advanced Course in Business and Marketing Research, each of the first five individual modules can also be attended by persons who are not interested in the advanced course for obtaining a regular individual completion certificate in each specific topic. The sixth module is reserved for participants enrolled for the advanced course.

Modules and Dates for 2013

The six modules and their dates for 2013 are as follows:

1. Introduction to Business and Marketing Research
   17 - 18 April 2013
   
2. Quantitative Research Designs and Sampling
   15 - 16 May 2013
   
3. Questionnaire Design in Business and Marketing Research
   12 - 13 June 2013
   
4. Preparing and Analysing Quantitative Data
   14 - 15 August 2013
   
5. Planning and Conducting Qualitative Research for Business and Marketing Decisions
   11 - 12 September 2013
   
6. Converting Research Findings into Business and Marketing Insight
   16 - 17 October 2013

More information on the full module objectives and learning outcomes can be found at http://www.up.ac.za/gfkprogramme. Click on the link for the Advanced Course.

Mode of delivery

Presentation of the modules will take the form of a blend of web based learning, lecturing, case studies, group work, and in-class applications. Participants will be provided with the full learning material for each module.

Who should attend?

The advanced course will be extremely useful for the following categories:

• current business and marketing research practitioners who are relatively new in their careers (less than two years' experience)
  
• aspiring business and marketing research practitioners wishing to embark on a research career
  
• business and marketing practitioners who make use of and have the responsibility for implementing such research.

Costs

Cost for the full Advanced Programme: R18,000 (group discounts available)
Individual modules: R3,600 (group discounts available)

Enquiries or registration

General enquiries about the course or intention to register should be directed to any of the following:

Mr Theuns Kotzé, az.ca.pu@eztok.snueht, 012 420 4844
Ms Bontle More, az.ca.pu@ec.eltnob, 012 420 5386