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    SAMRA Convention on track to present top quality papers

    The 2005 Southern African Marketing Research Association (SAMRA) Convention will be held at the spectacular Spier Wine Estate in Stellenbosch from the 11th to the 14th of May. The convention's theme, "Fact, Fantasy & Fiction", lends itself well to a broad spectrum of people, from research suppliers to research users.

    In line with the organisation's determination to evolve a credible, professional and quality Southern African Research industry, all of the papers presented promise to be of a very high standard.

    The following papers will be presented:

    Case Study

  • Marketing Brand South Africa: Beyond "Alive with Possibility"
    By Nicola Petersen-Van Voore
  • It's not the insight, it's the action
    By Jill Barnes and David Somers
  • BEE Facts and Figures
    By Sanjiv Singh
  • Exploring the relationship between Brand recognition, brand presence and brand introduction
    By Tracey Crommelin
  • Through the Eye of the Tiger: Dispelling the myth of the "emerging black market"
    By Patience Muyambo
  • Money attitudes and innovative consumer behaviour: Hedge funds in South Africa
    By Steven Burgess, Nick Battersby, Leonard Gebhardt, Antony Stevens
  • The visual wizardry that makes advertising great
    By Hendrik Van Vuuren

    Corporate Social Responsibility

  • To give or not to give is NOT the question anymore
    By Aleksandra Jablonska

    Demographics

  • Who, What and Where are Rural Areas
    By Sifiso Falala

    Forecasting/Predictive Modelling

  • How good are we at predicting stuff?
    By Adhil Patel
  • How loud should I be yelling?
    By Raymond Ellis & Lindy Wertheim
  • An empirical analysis of Markov and logistic model predictive accuracy for predicting market share and individual level switching behaviour a year ahead
    By Craig Kolb

    Qualitative Techniques

  • I kid you not
    By Carol Affleck

    Research Issues

  • Research and the law
    By Clive Corder
  • That was then... this is now
    By Nikki Quinn
  • Self-reported behaviour - fact or fiction
    By Alice Louw & Vanessa Withington & Alida Jansen
  • Your qualitative recruiting - is it Fact, Fantasy or Fiction
    By Jean and Michael Green

    Research Techniques/Methodology

  • Still in the realm of Fantasy: The impact and current use of the internet on Marketing Research in South Africa
    By Kerry Chipp
  • A solution to market research in a BI context
    By Keith Barker
  • Simultaneous segmentation and driver analysis
    By Vincent Shahim
  • Fieldwork challenges in Africa
    By Maggie Irere
  • Outsourcing international research to SA
    By Lesley van der Walt & Nicky Liddle & Shanee Duveen-Apostolou

    Segmentation

  • What does South Africa really look like?
    By John Simpson, Jan Hofmeyr, Kutlwano Ramaboa
  • Life Values Segmentation - A comparison between South and East African Consumers
    By Andy Bhanot

    For more information about the convention, or to make a booking, contact Cathleen at

  • Let's do Biz