SAMRA Convention on track to present top quality papers

10 Apr 2005

The 2005 Southern African Marketing Research Association (SAMRA) Convention will be held at the spectacular Spier Wine Estate in Stellenbosch from the 11th to the 14th of May. The convention's theme, "Fact, Fantasy & Fiction", lends itself well to a broad spectrum of people, from research suppliers to research users.

In line with the organisation's determination to evolve a credible, professional and quality Southern African Research industry, all of the papers presented promise to be of a very high standard.

The following papers will be presented:

Case Study

Marketing Brand South Africa: Beyond "Alive with Possibility"
By Nicola Petersen-Van Voore

It's not the insight, it's the action
By Jill Barnes and David Somers

BEE Facts and Figures
By Sanjiv Singh

Exploring the relationship between Brand recognition, brand presence and brand introduction
By Tracey Crommelin

Through the Eye of the Tiger: Dispelling the myth of the "emerging black market"
By Patience Muyambo

Money attitudes and innovative consumer behaviour: Hedge funds in South Africa
By Steven Burgess, Nick Battersby, Leonard Gebhardt, Antony Stevens

The visual wizardry that makes advertising great
By Hendrik Van Vuuren

Corporate Social Responsibility

To give or not to give is NOT the question anymore
By Aleksandra Jablonska

Demographics

Who, What and Where are Rural Areas
By Sifiso Falala

Forecasting/Predictive Modelling

How good are we at predicting stuff?
By Adhil Patel

How loud should I be yelling?
By Raymond Ellis & Lindy Wertheim

An empirical analysis of Markov and logistic model predictive accuracy for predicting market share and individual level switching behaviour a year ahead
By Craig Kolb

Qualitative Techniques

I kid you not
By Carol Affleck

Research Issues

Research and the law
By Clive Corder

That was then... this is now
By Nikki Quinn

Self-reported behaviour - fact or fiction
By Alice Louw & Vanessa Withington & Alida Jansen

Your qualitative recruiting - is it Fact, Fantasy or Fiction
By Jean and Michael Green

Research Techniques/Methodology

Still in the realm of Fantasy: The impact and current use of the internet on Marketing Research in South Africa
By Kerry Chipp

A solution to market research in a BI context
By Keith Barker

Simultaneous segmentation and driver analysis
By Vincent Shahim

Fieldwork challenges in Africa
By Maggie Irere

Outsourcing international research to SA
By Lesley van der Walt & Nicky Liddle & Shanee Duveen-Apostolou

Segmentation

What does South Africa really look like?
By John Simpson, Jan Hofmeyr, Kutlwano Ramaboa

Life Values Segmentation - A comparison between South and East African Consumers
By Andy Bhanot

For more information about the convention, or to make a booking, contact Cathleen at

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SAMRA Convention on track to present top quality papers

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