Firstly, before the research process begins, the ideal MR client enters the programme with an open mind and is prepared to receive the information regardless of whether it confirms their knowledge or expectations, or not. These clients believe in the research and the company that is conducting it and do not need to get involved in the research process after they have identified what they want to achieve from this process.
Secondly, the ideal MR client is innovative and is at ease with trying out new initiatives or interventions. They possess an excited attitude towards the results and test the findings in addition to identifying any implications of the research. These clients are receptive to change and have identified that they need to transform according to the demands of their environment.
Thirdly, the ideal MR client knows their business well. They are close to all the influencers within their business and they have the clout that may be necessary to protect their MR agency. They know what research is about and link it through their business.
Finally, the ideal MR client recognises that they need to establish a long-term relationship with the market researchers. They need to work together to establish a partnership of trust and provide dual feedback to all parties to ensure the success of the research results.
If the MR client adopts the above attitude to research they will receive constructive feedback that can only ensure the further success of the company as the findings provide insight into the needs of the environment and the products and services that are being provided to the market.
