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Nigerian 2015 AMPS now available!

26 Feb 2016

Nigeria is a land of diversity and opportunity, as well as being Africa's most populous country.

As an emerging/frontier market, Nigeria is one of the next ‘N-11’ countries, identified by Goldman Sachs’ economist Jim O'Neill. The economy has enjoyed sustained economic growth for a decade, with annual real GDP increasing by around 7%; it was 6.3% in 2014 and projected as 5% for 2015.

Having secured the Nigerian AMPS, Infotools is able to provide agencies and marketers with access to a wealth of information about this key multilingual and multicultural economic powerhouse.

The embedded infographic outlines the data available, as well as giving a snapshot of the methodology of the Nigerian AMPS. Infotools is able to provide bespoke reports customised to the agency and marketers’ brief. For more information, contact Karen Phelan or Hilary Crowther.