Amid Budget Speech shock, yet another Land Bill proposed
Katja Hamilton
Related
Introducing choice segmentation
Erik Du Plessis 26 Oct 2017
A shift in thinking is needed to counter South Africa's startling rise in poverty
Ivan Turok 8 Sep 2017
All South Africans are living better than before
3 Jul 2015
South Africans have a better lifestyle than what they had 10 years ago! Media reports fuelling the general sympathy does not even mention this fact, which should be the basis of all business strategies...
We specifically look at the SA market in 1997 (three years after the birth of the New South Africa), 2003 and 2013.
To keep things comparable we will use the LSM calculation that was determined in 1993 to classify people into LSM segments. This way we are keeping the criteria for comparison constant...
Click here to view the article in full, and here for more information on the authors' availability to do keynote talks at company strategy conferences.
*Note that Bizcommunity staff and management do not necessarily share the views of its contributors - the opinions and statements expressed herein are solely those of the author.*
Source: SA Marketing Magazine
SA Marketing Magazine is a joint effort by Neil Higgs and Erik du Plessis to provide marketing insights for companies to use as the basis for marketing strategies.
Go to: http://www.samktmag.com/
About Erik du Plessis and Neil Higgs
Erik and Neil are the 'old folk' of marketing, with a mountain of experience between them. They love watching brands grow, have seen brands die and have consulted with nearly every major brand in SA at some stage. They have published papers in accredited journals, won awards and are honorary members of AMASA and SAMRA. They've also talked at major international conferences as well as local keynote talks on the state of the market.
