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How business process definition can rescue your rollout
Companies deploy CRM solutions to improve business performance, maximize customer relationships and enhance customer service, but many deployments fail to meet expectations.
There are many reasons technology rollouts fail, from lack of planning to lack of funding, but there's another, less-understood culprit: poorly defined business processes. Many companies expect to reap benefits from the automation capabilities of technology, but without careful evaluation, they can end up automating bad business processes.
