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Selling to the other 97%: Q&A with Demandbase CEO Chris Golec

By Erika Morphy

17 Feb 2009

Sales are down. You don't even need to add a qualifier to that sentence - such as industry or name of company. Across the board, corporate and consumer sales are down.

Enter firms like Demandbase, which promises the latest in lead generation functionality. The company debuted last year with Demandbase Central, a Software as a Service (SaaS) platform that consists of sales and marketing applications, as well as a search, scoring and transaction engine capable of identifying qualified sales leads.

From there, Demandbase planned to move quickly into its next phase of product development: a lead-generation application that leverages a company's Web site visitors. It rolled out the new product earlier this month, as scheduled. What the company hadn't planned on, however, was launching it into such a dicey economic environment.

Given the demand for sales leads, the timing couldn't have been better, Demandbase CEO Chris Golec told CRM Buyer in an exclusive interview.

Read the full article here.