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Packaged CRM solutions: Kind of like baking soda
CRM solutions used to be solely the domain of the sales force, but now other departments are taking advantage of their flexibility and versatility. They're so adaptable, Avanade's John Yaggie compares today's CRM solutions to that miracle household substance: baking soda.
The real beauty of baking soda isn't what it does in the oven but what it does outside of the oven. It's flexible. It's dynamic. And everything it does everything, it does extremely well. In addition to playing a key role in cakes, breads and pastries, it keeps refrigerators smelling fresh, can clean a bathroom or kitchen better than any chemical and can even be used as toothpaste.
In the world of technology, nothing comes closer to the breadth and versatility of baking soda than today's customer relationship management solutions.
And, like baking soda, CRM solutions are coming out of the oven and proving their value elsewhere.
