Outdoor signage contract to benefit Tshwane retailers

The new signage will roll out citywide, including the Central Business District, with the aim to create a consistent streetscape look and feel in Tshwane, in time for the 2010 FIFA World Cup and beyond. Benefiting residents, consumers, foreign diplomats and international tourists, the new signs will make it easier for people to navigate their way to Tshwane's retail hubs, public amenities, tourist attractions and accommodation venues.

As a 2010 FIFA World Cup Host City, Tshwane and the Tshwane Street Furniture Consortium will adhere strictly to FIFA's outdoor advertising requirements.

"Internally illuminated street signs mainly located in metropolitan areas provide directional signage and at the same time allow for impactful branding 24-hours a day, making them ideal for retail businesses," says S'khumbuzo Nkosi, Chief Executive Officer of Primedia Outdoor. "Businesses wishing to promote their products and services will benefit from the medium.

"The signage will assist with the rollout of selected Tshwane street name changes, and, important to ratepayers, the costs are borne by Primedia Outdoor, not the Municipality," Nkosi concludes.