![Source: The South African Reserve Bank.](https://biz-file.com/c/2409/750370-64x64.jpg?5)
Subscribe & Follow
Jobs
- Assistant Manager and Barista Three Rivers
- Assistant Store Managers and Supervisors Johannesburg
- Assistant Store Managers and Supervisors George
- Store Manager and Assistant Store Managers Potchefstroom
- Customer Service Assistant Nelspruit
- Insurance Sales Representatives Hazyview
- Retail Sales Consultant Thulamahashe
- Assistant Store Managers AND Supervisors - East Rand Area East Rand
- Innovative Sales Agent Nelspruit
- Store Manager and Assistant Store Manager Vaal Triangle
CRM's big shadow
I am of the opinion that CRM should cast a big shadow because there are so many things that we do in the front office that have not been automated and because CRM vendors like Salesforce.com have taken a lead in application development. It was natural for the two to come together. The front office is the last bastion of spreadsheet-based applications, and CRM vendors are providing the tools to do something about it. Moreover, as the epicenter of the on-demand revolution, the applications that modern CRM vendors enable tend to be on-demand as well. As a result, applications that are too expensive to develop for a small or diffuse market can become profitable.
Of course, as time passes, the spreadsheet applications that get turned into real applications begin to get a little distance between themselves and CRM proper. One great example is compensation management, which I think is one of the most important application areas out there, with quite a few vendors in the space including Callidus, Centive and Xactly.
![](/res/img/s.gif)