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eFashion solutions chief Ed Foy on giving customers the CEO treatment
It's all about image in the fashion world. An apparel or accessory designer's brick-and-mortar stores must appear ever so alluring to the passerby, and its magazine ads should leave readers pining for the latest fashions. Then there's its online store, which visitors expect to be faultless and continually impress them with eye-catching design, an endless inventory and top-notch security.
E-commerce expertise is essential for boutique fashion designers and larger style icons who want to maintain their image while streamlining and enhancing the customer experience. Many of these designers have turned to one-stop Web stops like eFashion Solutions to fulfill these needs - and then some.
eFashion Solutions is an eight-year-old company run by the husband-and-wife team Ed Foy and Jennifer Silano Foy. The company offers high-fashion clients like Baby Phat, Rocawear and DKNY a variety of services, including a centralised inventory system, merchandising and content management, product photography, site design, back-end maintenance, e-marketing, customer service, order processing, billing and fulfillment.
The E-Commerce Times recently spoke with Ed Foy, CEO of the company, about going overboard on data security, encouraging loyalty among shoppers and incorporating Web 2.0 technologies into his clients' sites.
