Keeping customers loyal in a shop-around world

Sometimes sales can seem more like survival on Cutthroat Island. With loyalty waning, we have turned into a nation that is always looking for that better deal or that lower price - a true Shopping Nation. Here are some survival tips for increasing customer loyalty and encouraging repeat purchases in a world where loyalty's no longer the norm.

Loyalty. It's a great idea - customers who appreciate you for what you do, and who wouldn't think of retaining someone else to do that type of work for them. It's kind of a quaint notion. However, loyalty is mostly dead.

Let's check this out: Are you loyal? Think of the people who provide services to you. Do you continue to patronise them without even thinking about it? Or do you shop around?

Read the full article here.