The app gives users a snapshot, price and list of features for each product they click on and they can tell a friend about the item. Stock is checked against the live database, so customers can immediately view from where it can be purchased. All specials are listed, as are the addresses and telephone numbers of each branch.
"User feedback has been positive," says Wayne de Nobrega, CEO at Altech Technology Concepts. "In one month we have had more than 1600 people downloading the app onto their iPhones and 80% of their comments have been complimentary. Given the massive popularity of smartphones and mobile browsing in South Africa, it makes sense for any forward-thinking retailer to make this kind of convenience available for consumers."
ATC developed Incredible Connection's online store and mobile site and has also managed several pay-per-click campaigns for the retailer, so the next step was to develop an application for smartphones.
John Beetge, GM of services at Incredible Connection says, "From online catalogues to online stores, it was a logical next step to partner with ATC to develop a mobile app that could be downloaded easily and would allow customers to access store and product information on hand, as they would through our online store."
De Nobrega adds that ATC is in the process of rolling out the Incredible Connection app to the iPad.
"It will also be made available on the Android platform within the next three months, giving Sony Ericsson, LG, Motorola, Samsung HTC and other Android phone users access to the same convenience," he concludes.
The free app can be downloaded directly from www.incredible.co.za or from the South African iTunes store.
