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Retail be nimble, retail be quick

8 Mar 2011

USA: Retailers are quickly realising the value of adopting technologies that provide insight and analysis of their customers' behaviour and experience. The most recent example is smartphone applications that allow major retailers to track and offer promotions to shoppers as they progress from outside the store to counters, to cash registers - and even inside the dressing room. Every move gives the retailer more information and insight.

There's no ignoring the value of a technology that provides a new generation of intelligence and agility, but the hundreds or even thousands of transactions taking place as a system monitors a customer's every move can strain a retailer's IT infrastructure. It can impact transaction response times and, ultimately, the business bottom line.

A key growth area for 2011 is retailers looking to upgrade e-commerce platforms, multichannel infrastructures and application strategies so they can deliver a seamless cross-channel shopping experience across touchpoints. In order for these applications, transactions (and mobile applications) to run smoothly and ensure the legitimacy of each and every transaction, retailers need to consider a new generation of technology.

Read the full article on E-CommerceTimes.com