PnP electronic shelf label pilot successful

Bronwen Rohland, director: supply chain, sustainability, information services and e tailing at Pick n Pay, says that customer feedback has been very positive. Further installations will be rolled out at additional Western Cape stores and, based on their success, the deployment will extend inland over time.

Pricer, founded in 1991 in Uppsala, Sweden, offers one of the most complete and scalable ESL solutions with about 5400 installations in more than 40 countries, reportedly the largest world market share. Skydirect, an XON company exclusively sells, implements and maintain the systems in South Africa.

The system provides a number of business benefits and value, chiefly pricing integrity, the ability to update as many as 50 000 prices every hour rapidly and accurately, while reducing overhead costs on pressured labour resources and two-way communication between the electronic shelf labels and the pricing server to ensure accuracy.

Shelf price accuracy is a major benefit to consumer satisfaction levels and significantly improves customer loyalty, which is always at a premium during trying financial periods like the current recession.