What's brewing online?
For coffee lovers, a new consumer website from Nescafé, created by Ledimo Solutions, is aimed at not only providing details on brands but will also offer competitions, recipes and social networking over a virtual cup of coffee.
Furthering its strap line ‘Find Your Inspiration,' the brand is encouraging consumers to come up with creative and inspirational captions for a selection of cartoons. The winning entry will be featured as a campaign for e-marketing.
A recipe section allows coffee lovers to indulge further by taking coffee to new and exciting culinary frontiers.
In order for coffee lovers to engage in discussions, share thoughts and meet others, the site features a forum, filled with a range of topics. An events section will keep coffee lovers in the know about 'can't-miss' coffee events.
Lastly, health & wellness is a dedicated resource that delves into the health benefits and goodness of coffee. The section brings content to visitors from around the world by medical research authorities.
“The launch of the new South African website marks the alignment of our brands with the social networking and digital era. We have identified that the future and sustained success of the brand will be shaped by online communities and social media,” says Leigh-Ann van der Poel of Nescafé.
“The aim is to ensure that this website is the niche social networking site for coffee lovers in the country. The online strategy revolves around serving our supporters with fresh content and ideas to for inspiration.”
Nescafé has the website, www.nescafe.co.za, Facebook www.facebook.com/pages/Nescafé-South-Africa/104997909655?ref=nf, and Twitter http://twitter.com/nescafesa.
