Claudelle Naidoo, GroupM SSA CEO: From inclusion to involvement
Claudelle Naidoo
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Singin' the Blu-ray blues
After Tuesday's launch of the new MacBooks, Steve Jobs, Tim Cook and Phil Schiller sat on high stools on stage to answer questions. Asked about Blu-ray, Jobs said, "You know, Blu-ray is a bag of hurt." That's probably more of a positioning statement for Apple products and strategy than a real indictment of the Blu-ray technology, and therein lies a problem.
Brad Brooks, Microsoft's corporate vice president, Windows Consumer Product Marketing, made at least one good point in his "Apple tax" extravaganza: PC buyers who want to engage in certain technologies, like Blu-ray, HDMI, eSATA external drives - especially on their notebook computers - face Apple as a gatekeeper.
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