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Where there's a web, there's a way: A business guide to getting social

14 Aug 2008

Web 2.0 represents big opportunities for small businesses. With so many free and low-cost utilities on the Web, the cost of advertising and communicating with customers and using convenient online tools is low enough for many SMBs to afford. The trick is to align your online activities tightly with your overall business strategy.

Kathleen Gilroy, cofounder of Swift Media Networks in Boston, eats, lives and breathes Web 2.0. Not only is her latest business venture focused on Web 2.0 services for conferences, but she's also used just about every Web-based tool there is to run her own various startups. With five full-time staff members, she has become a well-seasoned user of blogs, wikis, collaboration tools and just about any other free or low-cost service she can leverage.

"What's interesting about Web 2.0 is that it gives you access to markets [a small-business owner] couldn't normally reach," Gilroy told the E-Commerce Times.

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