Claudelle Naidoo, GroupM SSA CEO: From inclusion to involvement
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The happy collision of collaboration and competition in the mobile world
Silos and walled gardens are giving way to collabetition in the mobile handset industry. Faced with customer demands to innovate at nearly light speed, mobile handset makers are discovering that collaborating and using open source software can help them develop products faster, writes Morgan Gillis, executive director of the LiMo Foundation.
Mobile innovation -- not long ago mired in a tangle of "walled-garden" business models, closed networks, proprietary technologies and fierce litigation -- is at last in high gear.
Collaborative source development is lowering the barriers to participation in mobile innovation and yielding new, promising software solutions. Established, major players and young, lean entrants are working together to transform the experiences of mobile users everywhere, without sacrificing their own business objectives.
It's a best-of-two-worlds, community development approach -- drawing on the principles of open source and respecting real-world market requirements -- in which collaboration and competition coexist, and at their convergence is being generated the innovations that will create a second cellular revolution.
Why is this convergence of collaboration and competition taking shape in mobile, and how is it shaping the mobile experiences of businesses and consumers everywhere?
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