Claudelle Naidoo, GroupM SSA CEO: From inclusion to involvement
Claudelle Naidoo
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Breakthroughs in analytics, Part 3
It's hard to take a one-size-fits-all approach to analytics software. The ways in which analytics tools can be uses are about as varied as the companies using them. Today's software packages are often much more focused on the actual application of analytical approaches to specific types of decision problems and specific types of industries and niches.
Part 1 of this series explores the technologies behind analyzing customer behaviors. Part 2 looks into the tools of business intelligence and Web analytics. Part 3 focuses on analytics tools for niche markets.
The growing reliance on business analytics at the enterprise level to improve strategic operational decision making and increase corporate competitive advantage is driving what IDC estimates to be a US$20 billion market for business analytics development tools and packaged intelligence applications.
