Claudelle Naidoo, GroupM SSA CEO: From inclusion to involvement
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AMD to slap stickers on gaming-class PCs
Video game consoles are simple: You buy a machine, look for games made for that machine, and play them. PC gaming is a different story; it's often hard to tell if the game you want to buy will work on your computer. Advanced Micro Devices's (AMD) new Game initiative is aimed at simplifying the process by telling a PC buyer whether or not the machine has what it takes to play a typical computer game.
Nearly 66% of PCs sold in 2007 included only the bare minimum of functionality, according to findings from Jon Peddie Research. These systems did not have the ability to provide users with a satisfactory gaming experience.
AMD's new plan, dubbed "Game," will have an impact on the gaming industry, Jon Peddie, president of the research organization, told TechNewsWorld. "The super enthusiasts like tools and controls and, if this works, AMD will make life easier - and more fun - for them while at the same time less intimidating for the other gamers."
The new initiative will put Game logos on AMD-based desktop and notebook computers that meet the requirements of the bulk of the latest PC-based games. Joining AMD are partners such as Alienware, Cyberpower, iBuypower, Logitech, Maingear, Microsoft and Velocity Micro. PCs bearing the AMD logo will be available during the second half of 2008.
