Claudelle Naidoo, GroupM SSA CEO: From inclusion to involvement
Claudelle Naidoo
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SEO tricks of the trade
Inbound linkage to your site is extremely important, but it must be done correctly. What is correctly? First and foremost, avoid link exchanges and other free-for-all link reciprocation schemes -- including a "links" page or "resources" page in which anybody can join. Only link to sites you personally know, and keep these to a minimum.
Debunking SEO Mythology discusses search engine myths and things not to do if you want to get to the top. Which, of course, begs the question: What should you do?
Search engine optimization experts pretty much agree that there are a few important steps to improving your search engine rankings and, surprisingly, no technical knowledge is required for any of them.
