The essentials for business or pleasure

“We have developed two phones that meet the needs of two distinct audiences,” said Howard Lewis, Vice President and Head of Entry Level products at Sony Ericsson. “The T270i and T280i build on the appeal of iconic Sony Ericsson phones like the T610i. They are good looking and tick all of the right boxes; whether it's for the business user wanting a compact work phone or the everyday user looking for a classic, stylish camera phone.”

The T270i and T280i offer classic pocket-sized style at less than 13mm slim, and are built using brushed light metal with a glass finish - sporting premium design without the premium price tag.

Both phones are manufactured with a clear audience in mind. For the T270i it's the business user who just wants the essentials done well. It has been purposely developed without a camera to keep things simple and is built with a metal housing and clearly laid out keypad to ensure a robust phone that is easy-to-use.

The T280i features a simple navigation key to switch on the FM radio or view your contact list, MMS texting, as well as easy access to the 1.3 megapixel camera.

Both products support GSM/GPRS 900/1800/1900 frequencies and are compatible with Bluetooth^™ headsets such as the newly announced HBH-PV770. The HBH-PV770 headset sits discreetly in your ear and offers remarkably clear audio, even in noisy environments, thanks to its Digital Noise Cancellation and fast Automatic Volume Adjustment features.

The T270i and T280i will be available in the same colours, silver on black and copper on silver. They will be available in selected cellular outlets later in 2008 for the RSP of R492 incl. VAT.