Lenovo leaps into consumer market melee with new laptops
Lenovo has thrown its IdeaPad line of laptops into the no-holds-barred cage match that is the U.S. consumer PC market. The Chinese brand, which purchased its ThinkPad and ThinkCentre lines from IBM in 2005, has already made a mark in the business market; now it aims to distinguish itself in the consumer realm on looks and features.
Lenovo, maker of ThinkPad notebooks and ThinkCentre desktops for businesses, on Thursday announced its first globally available line of notebook PCs aimed at consumers, the IdeaPad Y510, Y710 and U110.
"Given that the consumer market represents over 40 percent of the opportunity worldwide, this is obviously a very big opportunity for Lenovo to continue to beat the market average growth rates, and we hope an opportunity for our customers as well as we intend to make products that should deliver a new level of benefits they have not seen before," said Craig Merrigan, vice president and head of worldwide consumer marketing at Lenovo.
The new IdeaPad notebooks will make their formal debut at the 2008 Consumer Electronics Show held in Las Vegas this month. The Y510 and Y710 will be available for sale in January in countries including the U.S., France, Russia, South Africa and India. The U110 will hit US store shelves in April.
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