As part of its move into services, Nokia has launched a new offer called "Comes With Music," which will be available from the second half of next year whenever a user buys a new Nokia handset. The consumer will be able to download an unlimited amount of songs from Universal's back catalogue, which boasts millions of songs from old favourites such as Willie Nelson, Elton John and Bon Jovi and new acts such as Amy Winehouse and Teddy Thompson. Once downloaded, the user will keep the songs.
"Nokia is in a unique position to turn the mobile music market on its head. This offering is a massive step in that direction," said Mark Milligan, an analyst with Jupiter Research. He called the move "brave," arguing Universal is the most "digitally ambitious and innovative of the record labels - ironically, with least need to be."
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