New 3D tech makes online shopping a virtual reality

Kinset 3D Store technology allows retailers to create and operate retail stores that look and feel like those in the brick-and-mortar world. Shoppers in the 3D stores can browse through virtual aisles displaying hundreds of items of merchandise, linger, look and make purchases just as they would in a real store.

The software has been in closed testing for the past seven months, Kinset said. Starting Monday, consumers can try it through a free shopping browser utility, available at Kinset.com, that is downloaded to their computers like Adobe or Flash, the company said.

"Powerful personal computers and fast broadband Web connectivity allowed us to build the first software technology that can present realistic online stores in 3D," said John Butler, CEO of Kinset.

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