Social networking and CRM finally hook up

A little lost in the hubbub of Force.com, though, was one accompanying module called "Salesforce.com Ideas," a Web 2.0 environment for collaboration in the enterprise. It is a productized version of what began as internal initiatives at both Salesforce.com and Dell.

Salesforce.com is hardly the only CRM vendor to introduce, or try to introduce, social networking technologies into the CRM suite. For the last few years, companies have been playing with pilot projects and add-on modules to capitalize on the forums and blogs and other such Web 2.0 developments.

However, Force.com, either through planning or fortuitous timing, is among those offerings on the market now that have placed on equal footing these technologies with more traditional CRM functions.

Read the full article here.