Pic a product

23half Inc, a pioneer of technologies designed to extend the functionality of camera phones, has announced the commercial availability of Thrrum Visual Browser on select Sony Ericsson camera phone models. The application enables camera phone users to search and browse relevant information by simply pointing their camera phones at products and other objects of interest in their physical environment.

6 Sep 2007

"Sony Ericsson has been a pioneer of mobile phones with advanced imaging capabilities," said K. Gopalakrishnan, founder and CEO of 23half. "Thrrum Visual Browser further extends the functionality of imaging capabilities of Sony Ericsson camera phones. Now, users of Sony Ericsson camera phones can point their camera phone at a book, a product label or any print material, click, and get relevant search results right inside the Thrrum Visual Browser on their phone. With Thrrum, camera phones become visual information browsers for the users' environment."

With almost 500 million camera phones sold in 2006, Gartner Research predicts more than 1 billion camera phones to be sold by 2010. Combined with ever increasing adoption of wireless data connectivity, the connected camera in phones presents a new platform for innovation.

Thrrum Visual Browser brings together visual recognition technologies and information search in the context of camera phones. Based on technology first demonstrated by 23half in 2005 in the "nThrum" technology demonstrator, this new application presents a unique 1-click approach to hyperlinking physical objects with related information. The Thrrum Visual Browser technology is protected by an extensive suite of patents pending worldwide.

The Sony Ericsson compatible phones include the K550, K770, K790, K800, K810, K850, and T650.

Thrrum Visual Browser software is available for download from http://www.thrrum.com, for $5.99 and includes the accompanying Cameraphone Search service.

Source: eMediaWire.com