The opening of the iStore Gateway forms part of the company's strategy to bring Apple products to consumers in an experiential environment. It is one in which customers are encouraged to play with the company's products, not only through hands-on training in the stores, but also via the variety of events the company stages for both the consumer and professional markets.
The new store iStore Gateway will feature the latest Apple solutions and technology, including the new TV that was released in April as well as the iPod.
Apple is said to have ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, the company continues to be an industry leader in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players.
