
Top stories




Marketing & MediaWhy relevance, not reach, is the real driver of email performance
Cristelle Snyman, Everlytic 15 hours


More news








Logistics & Transport
Hyundai Motor flags export disruptions as Middle East conflict hits shipping










The iPhone has finally arrived.
Apple (Nasdaq: AAPL) sold more than 500,000 of the little darlings the first weekend, and you can be sure that some of the people who bought them are at your company. They'll want to use their iPhones for work. No matter what Gartner (NYSE: IT) says, if one of them is your CEO, you've got no choice.
Do users want these gadgets because they're useful business tools or because they're yuppie bling? Doesn't matter. They're here. We know that saying no won't work. Either we support iPhones on our own terms, or we'll waste endless energy in cat-and-mouse games with users, all the while generating bad feelings that will sabotage everything else we do.