Retailers News South Africa

Exclusive Books grants granny's birthday wish

Exclusive Books fulfilled the dream of Carina Greyling of Kempton Park, Johannesburg, who had, according to her four children, listed being "locked inside an Exclusive Books for the night" as her top birthday wish.
Exclusive Books grants granny's birthday wish

Greying turned 60 on Sunday 7 January and saw her wish granted at Exclusive Books’ Hyde Park store, where she was surprised with a pop-up bedroom, snacks and drinks, and the freedom to roam the store all night, browsing and reading to her heart's content.

Exclusive Books CEO Benjamin Trisk received the request from Greyling’s daughter, Leeanne Jonsson, via email in early December 2017. “My mom is turning 60 on the 7th Jan 2018. When we asked her what she wants for her epic birthday – she said that she just wants to be locked in an Exclusive Books for the evening, with a flask of coffee, a blanket and unlimited access to read as many books as possible,” Jonsson wrote.

“Exclusive Books is known for pulling stunts like this on occasion for special customers,” said Trisk. “We’ve assisted with a number of in-store marriage proposals, for instance, and feel that accommodating Mrs Greyling – literally – was very much was in keeping with the overall spirit of our brand.”

Exclusive Books grants granny's birthday wish

Greyling was escorted to the Exclusive Books store by her children at 9pm, unaware of the surprise that lay in wait. She was delighted by the final twist that her birthday celebration had taken. “I’ve always said that when it’s my time to go I hope heaven has a book shop – and I think it might look a bit like this,” said Greyling.

Her bed and pillows were supplied by Exclusive Books’ fellow Hyde Park tenant, Vencasa, which also included a R2,000 voucher toward a sleep consultation and a Tempur therapeutic pillow. The birthday grandmother also received a R1,000 Exclusive Books voucher to spend on her favourite reads.

Let's do Biz