
Save big with SA's most popular loyalty programmes

The BrandMapp 2016 survey results indicate a massive increase in the importance of loyalty programmes to some respondents in lower income brackets. The volatile economic climate, a weak performing rand, and political instability will do that. South African consumers, in general, are feeling the pinch. Loyalty programmes have become invaluable for their discounts and loyalty savings, as well as to rack up points for a rainy day.
The most used loyalty programmes of 2016
In November last year, Truth – a consultancy that specialises in the development of loyalty programmes – in partnership with WhyFive, released the white paper, Consumer Loyalty Behaviour in South Africa.
Unsurprisingly, the report confirms that loyalty programme usage continues to increase year-on-year. Growth in usage went up, overall, by 6% from 2015 to 2016, and by 5 percentile points for men alone.
According to 27,446 respondents…
South Africans Love…
1. Pick ‘n Pay Smart Shopper (71%)
2. Clicks ClubCard (62%)
3. Woolworths WRewards (50%)
4. Edgars Thank U (46%)
5. Dis-Chem Benefits (42%)
6. FNB eBucks (41%)
7. Spur Family Card (33%)
8. Discovery Vitality (32%)
9. ABSA Rewards (16%)
10. SAA Voyager (15%)
11. Exclusive Books Fanatics (15%)
12. Avios (14%)
13. Standard Bank UCount (14%)
14. Jet Thank U (11%)
15. MTN 1-4-1 (11%)
16. Nedbank Greenbacks (10%)
17. TFG Rewards & More (10%)
Pick ‘n Pay Smart Shopper retains the number one spot with, not only Cash Rewards but, a range of partner deals to suit. Grocery and clothing retail programmes still hold rank in the market, with financial services and banking loyalty programmes not far behind.
A reward by any other incentive
In terms of which benefits are most enjoyed, 63% of the BrandMapp 2016 survey respondents prefer cash back incentives to any other kind – including accumulating points and VIP treatment.
But, consumers also prefer rewards that are frequent – even if they’re small – to larger rewards that take time to achieve. According to The Sorbet Group’s marketing manager, Jade Kirkel, “Customers also like rewards and programmes with choice and flexibility”.
Continue reading the full article on CompareGuru.
Related
Pick n Pay launches Live Well Club to encourage healthier eating habits 4 Sep 2024 Over 50% of MEA consumers in loyalty programmes want freebies - Euromonitor International 20 May 2024 Pepkor launches +more digital rewards programme 28 Mar 2024 5 dos and don’ts to secure customer loyalty 12 Mar 2024 Pick n Pay introduces rewards vouchers with ‘Smart Hopper’ game 29 Nov 2023 How to give customers what they want in a loyalty programme 24 Jul 2023
