Marcus Brewster Publicity has launched a financial PR arm headed up by former economics journalist Kaveer Bharath as part of a strategic growth plan for the agency to access a broader blue chip client base.
Existing agency clients Metropolitan Retail and Philip Morris SA (Marlboro) are the first corporates whose PR, media liaison and publicity requirements will be serviced from the new financial PR division.
CEO Marcus Brewster says: "Kaveer's appointment marks a catalytic change for the company and paves a road which will allow us to walk the walk with a much broader array of client partners.
"Although - and because - we've had our best year ever, we intend to leverage the consultancy's award-winning reputation in the consumer/lifestyle arena and translate these best-practice skills into other sectors."
Further client gain announcements in the financial PR division are expected next month.
