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2010 PRISA PRISMs - all the winners
![2010 PRISA PRISMs - all the winners](https://biz-file.com/c/1004/47259.jpg?1)
There were entries in over 22 awards categories and entries were judged based on competence in five areas: statement of the problem, research, planning, execution and evaluation.
“The high number of entries this year ensured stiff competition and a challenging job for the adjudicators,” said Marilyn Watson, chief judge. “What differentiated one entry from the next was the ‘wow' factor - excellence, innovation, passion, creativity and an obvious return of investment for the client.”
Premilla Hamid, GM - Public Affairs for Anglo American in South Africa and a judge at this year's awards, agreed. “Whilst the past year has been challenging for a number of businesses, it's encouraging to see the investment still made by companies in public relations and this is reflected in the large number of entries in the awards.
“The entries were certainly of a high standard, and I was particularly impressed to see actual measurement against the objectives being included in the communication plans.
“I would however have liked to see more entries from corporate in-house communication professionals, as I know there is a great deal of excellent work being done by this group of public relations professionals.”
Overall Gold Award winner
Ogilvy PR took overall Gold Award for its high-intensity Goodbye Citi campaign that successfully combined print, radio and television media with the global revolution of internet and cellular-based social media. The campaign delivered outstanding audience response and talkability through an ongoing series of blogs, Facebook groups, Twitter, Flikr and YouTube uploads, achieving total coverage to the value of R4 036 368 (AVE 1:1), including significant exposure in traditional media as well.
The agency receives the PRISM trophy designed by Jenna Clifford and entry into the international IPRA (International Public Relations Association) Golden Awards. The case study is published in Tony Koenderman's AdReview in FinWeek and the agency receives acknowledgement in BizCommunity and exposure in Communika magazine.
Commenting on her two gold awards, Greater Than MD, Galia Kerbel, said, “I just wish all my team could be here. Winning these awards just goes to prove that in this business the overall result is greater than the individual effort involved. We all work smart and hard but it's only effective when we pull together.”
The agency's account manager Marisa Logan was beaming when it was announced that she had won the “Best Up-and-coming Public Relations Professional” Gold award. Marisa (22) has a public relations diploma from Cape Peninsula University of Technology and has been with the company for two-and-a-half years.
“Marisa did a nine-month internship with us before she joined us as a junior account executive,” said Kerbel. “She has such a thorough grasp of business - from its ethics to its operational capabilities - that I can and do leave the running of the business in her hands when I am away on business or on holiday. Her success reflects what we stand for and that PR is essentially a people business. When we find talented, exceptional people we hold on to them and nurture them.”
Winners (in alphabetical order)
CATEGORY | CONSULTANCY | CLIENT | CAMPAIGN | Award |
Consumer PR - Existing service | africapractice | CNN International | CNN International | Bronze |
Media Relations | ||||
Atmosphere Communications | Capitec Bank | Capitec virtual branch tour | Gold | |
Consumer PR - Existing product | Atmosphere Communications | ghd | ghd Public Relations Campaign | Gold |
Event Management | Atmosphere Communications | ghd | ghd Revelations | Gold |
Sponsorship | ||||
Atmosphere Communications | Kulula Airlines | ZA News for Kulula | Gold | |
Media Relations | ||||
Atmosphere Communications | ghd | ghd Media Relations | Silver | |
Consumer PR - Existing product | Atmosphere Communications | ghd | ghd Style Lounge | Silver |
E-PR/Social Media | ||||
Atmosphere Communications | Parmalat SA | Steri Stumpie - Everyone has a flavourite | Silver | |
PR on a Shoestring | Atmosphere Communications | Reviva Technology | Brand awareness on FitFlop | Silver |
Financial Services /Investor Relations | Atmosphere Communications | Capitec Bank | Capitec Youth prosperity survey | Silver |
Media Relations | ||||
ChatROOM | JSE | JSE/Liberty Investment Challenge | Bronze | |
Business-to-business | ||||
ChatROOM | Anchor Industries | Anchor Industries brand development and communication | Bronze | |
Financial Services /Investor Relations | Epic Communications | Blue Ink Investments | Altering public perceptions of hedge funds during a global economic crisis | Silver |
Best small consultancy | Epic Communications | Silver | ||
Sponsorship | ||||
Exposure Unlimited | Sail Sport/Vodacom | Vodacom Super 14/Player 23 | Bronze | |
Event Management | ||||
Greater Than | Foschini Group | Foschini Gift Card Launch | Gold | |
Best up and coming | ||||
Professional | Greater Than | Marisa Logan | Gold | |
Consumer PR - Existing product | Hello World | Kellogg's Coco Pops | Where has all the chocolate gone? | Silver |
Event Management | Hello World | Internet Solutions | Internetix | Silver |
Healthcare | ||||
Inzalo Communication | Novartis | World Heart Day 2009 | Gold | |
Community Relations | ||||
Kagiso TV & Communications | City of Johannesburg - Transport Department | Rea Vaya: Community Relations | Gold | |
Launch - new service | ||||
Kagiso TV & Communications | City of Johannesburg - Transport Department | Rea Vaya: Launch of new service | Silver | |
Event Management | ||||
Kagiso TV & Communications | City of Johannesburg - Transport Department | Rea Vaya: Final system launch | Bronze | |
Media Relations | ||||
Magna Carta | DLF Indian Premier League | DLF Indian Premier League | Gold | |
Media Relations | Magna Carta | Deneys Reitz Attorneys | Deneys Reitz Attorneys | Silver |
Consumer PR - Existing product | Magna Carta | Eskom - Demand side management | Eskom shower sense beach activations | Silver |
Financial Services /Investor Relations | Magna Carta | Standard Bank | “Wealth” portfolio | Bronze |
Sponsorship | ||||
Magna Carta | Medscheme | Medscheme Cycling | Bronze | |
Corporate Communications | Marcus Brewster Publicity | Mango Airlines | Mango | Gold |
Consumer PR - Existing service | ||||
Marcus Brewster Publicity | Total SA | Total SA | Silver | |
Business-to-business | ||||
Marcus Brewster Publicity | Rezidor Hotels | Expanding Rezidor Group in sub-Saharan Africa | Silver | |
Internal Communication | ||||
none | Foschini Group | Foschini Group Gift Card | Gold | |
Community Relations | ||||
None | Bombela Concession Company | Community relations during construction of Gautrain | Silver | |
E-PR/Social Media | Ogilvy PR | Volkswagen SA | Goodbye Citi | Gold & Overall Gold |
NGO Campaign | ||||
Ogilvy PR | Project Concern Int. | Violence against women | Gold | |
Media Relations | Ogilvy PR | SA Rugby | SA Rugby media relations | Bronze |
Consumer PR - Existing product | Plato Communications | Cadbury | Gorilla - a glass and a half | Bronze |
Corporate Social Responsibility | PR Worx | Anglo American | Anglo American CSI | Gold |
Healthcare | Redline | Boehringer Ingelheim | Pharmaton Matruelle and Dulcofibre launch | Gold |
Community Relations | ||||
Sakaza Communication | Intersite Property Management | Revitalisation: Cape Town Railway Station | Silver | |
Launch - new service | Sentient | HaveYouHeard | HaveYouHeard Launch | Silver |
Healthcare | Splash PR | Bioscience | Bioharmony's Patrick Holford Tour to SA | Bronze |
Consumer PR - Existing product | Total Media | Col'Cacchio Pizzeria | The Col'Cacchio Celebrity Chef Series | Bronze |
PR on a Shoestring | ||||
Tribeca PR | Water Sisulu Paediatric Cardiac Centre for Africa | WSPCCA Sheikha Al Jalila House Launch | Gold | |
Consumer PR - Existing service | ||||
Tribeca PR | Brand Events SA | Taste of Joburg 2009 | Silver |
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