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PR & Communications News South Africa

Brand cloning tool

Email today offers companies an interactive marketing tool that provides personalisation opportunities, as well as a new way to reach target audiences. But email is also the easiest way for your brand - which you have spent a lot of time on getting just right - to become diluted and even unrecognisable. So, how do ensure perfect regularity of your brand across your digital channel?

And how do you ensure that you have the right tools to create a professional and consistent face-to-market that you can manage from a central point?

Enter Mailroom, Amorphous New Media's locally developed email tool that lets you educate, illuminate and designate your e-mail channel to your personnel, enabling them to make informed decisions and send more professional email.

Says Grant Shippey, Amorphous New Media CEO: "Most companies recognise the importance of having a consistent brand. They realise that building a brand is all about unmistakable recognition. Mailroom has been designed with this in mind - to protect your brand on email, shield your company from legal risks and educate your staff on the image of your brand and its reputation."

In addition to helping manage your brand via email, Mailroom allows your employees to customise their email within the bounds of your corporate identity, ensuring consistency across your digital communication. It also helps educate staff about the impact of the Electronic Communications and Transaction Act of 2002.

Via searchable user manuals, staff can be trained on the power of Microsoft Outlook, making them more productive with email. Mailroom can also be used to teach your staff about email etiquette through professional email tips, and clear up any misunderstandings around professional language usage. It can even be deployed on CD so your employees always have access to it.

By managing change across your organisation swiftly and consistently, Mailroom is the perfect tool to help manage your email system effectively, keeping your brand consistent.

For more information contact Amorphous New Media on Tel: (011) 380-6500 or www.amorphous.net.

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