Retail Marketing News South Africa

Baby Soft promotion offers summer puppies

To celebrate summer, Baby Soft will be running a promotion from October to November 2012, where three different summer-themed puppies will be up for grabs in the selected 9's promotional packs. This will be the sixth time in the history of the brand that it will be running this type of promotion - the last one was in 2007 with a rugby puppy.

75 000 white promotional packs will be available at all major retail outlets for the period with each including one puppy per pack. The three puppies up for grabs are of Softy with a beach ball; a beach umbrella; and a surfboard.

"Consumers cannot get enough of Softy and we often receive enquiries asking when they can get their next set of Softy puppies. It offers the whole family fun with everybody wanting a new puppy to add to their collection," says Maryke Pienaar, brand trade activator - Baby Soft.

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