Prioste will be enjoying the prize with her husband Paul and they will be leaving for Paris in February 2009. Valentine's Day will be celebrated in London, a very special experience for this first time prize winner.
The Oral-B promotion took part in a store universe of 120 top retailers nationally and it involved a team of 30 professional promoters wearing white doctor's coats. Seven three-day promotional bursts took place from the end of June 2008 through to the start of August 2008.
The gift of dental floss with each purchase was a definite up-sell tool, and the aspirational prize of the Eurostar journey generated a good deal of interest. Oral-B and the retailers were very pleased with the results.
