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Retail Marketing News South Africa

South African food editor wins Grand Prize

LG Electronics (LG) held the final prize-giving ceremony of the "2008 LG Global Home Chef Awards" on 10 December 2008 with South African journalist and Food Editor for Your Family placing first out of 15 global finalists.

This year's theme, Eco-Cuisine, was the perfect recipe for a green, healthy lifestyle: nutritious and delicious foods created using LG's innovative cooking technology such as faster cooking process and higher energy efficiency.

Fifteen finalists from all over the world were selected from the regional competition held earlier this year. The finalists prepared and served recipes that were tasty, healthy, and used organic ingredients.

Petri Uys, Food editor of the Your Family magazine in South Africa won the Grand Prize for this year's competition. She was awarded cooking classes at Le Cordon Bleu Paris, along with round-trip airfare and four days accommodation, a prize valued at US$5,000.

Judging was based on the following criteria: cooking technique and skills, LG light wave ovens SolarCUBE and SolarDOM utilisation, health-consciousness of the recipe, safety and sanitation, presentation, taste, and timing.

The 2008 LG Global Home Chef Award is endorsed by prestigious international culinary institutions, including the World Association of Chefs' Societies (WACS) and Le Cordon Bleu, two culinary authorities that help shape the opinions of food around the world.

The company plans to hold the Home Chef Award every year with a different theme.

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