The 15 Day Challenge first launched in France in 2004 and is now implemented across 48 countries worldwide. The campaign launched in South Africa for the first time in 2007 and this year consumers can look forward to more brand activity to promote digestive health.
Senior brand manager for Activia, Tsakane Mtenjane says the company is hoping to create awareness among consumers on the benefits of Activia and the importance of a healthy digestive system: "Take the Activia 15 Day Challenge, and feel the difference. Or your money back."
Activia will create awareness by launching two new television commercials, and having impactful POS and sampling activities in selected stores.
For competition details, terms and conditions, and campaign activities, visit: www.activia.co.za.
*Definition: Intestinal transit time is the length of time from when something enters the mouth to when it naturally leaves the body.
