All seated patrons at Vida e will receive a voucher attached to their coffee mug entitling the holder to a free workout at any Virgin Active nationwide valued at R120.
"We feel that this is a great way to drive people to at least take a peak at our facilities and have fun for a day," says Marilise Snyman, events and promotions manager for Virgin Active.
The tag campaign will be active at Vida e Caffé outlets nationally from 15 June - 15 July 2008.
For more information, visit www.virginactive.co.za/vida
