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Retail Marketing News South Africa

Going green

For the second year running, Appletiser is the exclusive sponsor of the Elle green issue. The brand has joined forces with one of the world's number one fashion magazines, which is also targeted at women and is committed to all things green – no matter the season.

In the April issue, readers will receive a specially designed Appletiser vest aimed at making environmental awareness a fashion statement.

The magazine's editorial philosophy – to capture the spirit of the moment where terms like ‘eco-living' and ‘carbon footprint' – have become part of the modern women's vocabulary. The green issue dedicates space to green news, developments, views and stories for the reader. Not only does this theme carry through the magazine's regular sections, but it has also set aside a special section to green facts and fascinations, to inform its readers on the topic.

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