Promoters set up their stand at the front of these stores. When consumers purchased the brand's 100s or 200s, they received a free giveaway including backpacks, branded stationary, T-shirts, plus tea and biscuits. Consumers also stood a chance to enter a lucky draw competition where they could win a Back to School clothing vouchers from Pep valued at R1500.00. Once consumers have purchased their Trinco products, they were required to write their contact details at the back of their till slip and place this in the entry box at each “tea stand”.
The brand's typical consumer is a motivated, hard-working, sensible and loving mom. She is a role model to other women in the community and values her cultural heritage. The most important thing to her is for her children to have a good education so that they will be able to lead a better life. “It is important that our consumers know that we support them,” says Brand Manager, Sithembile Mtshali, “by providing these women with this help, it allows them to concentrate their time and money on what is most important to them - their children and family.”
