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Retail Marketing News South Africa

I've been clinking...

Perdeberg Wine – the one with the zebra – has launched a first for social networking. The ‘clink to win' application gives Facebook users the chance to raise a glass to anyone or anything and rewards them for doing it too.

Masses of cases of the estate's wines are being given as prizes to the users who receive the most toasts and to users who spread the word the most – and just for the fun of it, random prizes are also being awarded to Facebook users just for raising a glass to something they like.

Go to http://www.clink-to-win.co.za to find out more.

The aim of the campaign is to facilitate online interaction; the winery is rewarding users, networkers, readers and bloggers alike by encouraging online applause for what they appreciate online.

Altogether, the estate is giving away over 3 200 bottles of wine over the next five months (open to South Africans over 18-years-only).

The Perderberg range of wines retail for around R25 to R35 a bottle (whites) and from R30 to R50 a bottle (reds).




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