Masses of cases of the estate's wines are being given as prizes to the users who receive the most toasts and to users who spread the word the most – and just for the fun of it, random prizes are also being awarded to Facebook users just for raising a glass to something they like.
Go to http://www.clink-to-win.co.za to find out more.
The aim of the campaign is to facilitate online interaction; the winery is rewarding users, networkers, readers and bloggers alike by encouraging online applause for what they appreciate online.
Altogether, the estate is giving away over 3 200 bottles of wine over the next five months (open to South Africans over 18-years-only).
The Perderberg range of wines retail for around R25 to R35 a bottle (whites) and from R30 to R50 a bottle (reds).