A gateway to your imagination
![Mpume assists Jody Williams in joining Gateway Theatre of Shopping’s CRM program.](https://biz-file.com/c/0712/12727.jpg)
Gateway is one of the first retail shopping centres in the world to use biometrics to authenticate members who have joined their relationship management program. Rather than giving shoppers another card, their fingerprint will be their passport to all future events and offers. Jody Williams, South Africa's new Idol was one of the first people to join the CRM program.
Adrian Raw, Centre Manager says, “Over and above an amazing experience, the program promises our customers that much more. It will give our members exclusive access to unique offers, experiences, information and opportunities to connect with family and friends. The aim of Imagine is to get to know our customers even better and to build a relationship to delight them further. Those who join will stand a chance to win a holiday of a lifetime for four weeks per year for the rest of their lives at the Zululand Safari Lodge sponsored by the eLan Group and Three Cities Group. Other exciting in-mall spot prizes include weekends away, a cruise on the Spirit of eLan Catamaran, airtime, tickets to climb the Rock, tickets to the Wave House and IMAX and many more…”
The centre will be using state-of-the art channels, such as Bluetooth and SMS-to-WAP to communicate with it's customers - and there is an exciting range of activities planned for 2008.
You can sign up through one of the following methods:
• Go down to Expo Xplore and see one of our highly trained staff members
• sign up online via http://www.imaginegateway.com
• SMS Imagine to 34792
The program is a collaboration between the Old Mutual Investment Group Property Investments, Primedia Lifestyle and iKineo.