Integrator and Unilever teamed up with ComutaNet to create a striking mobile campaign that required 5000 socks, all in Omo's brand colours, to be attached to the sides of a luxury bus to demonstrate that only one box of the detergent washes 5000 socks.
Commuters, pedestrians and motorists will see the red, blue and white socks flapping in the wind on the route though from Soweto to Polokwane during November and December.
Standing behind the brand promise, once the awareness campaign has ended, all the socks on the bus will be removed, washed with Omo and donated to a worthy charity.
