SHOP-X, the School, Home and Office Products Trade expo held at the Sandton Convention Centre recently, was host to stationery and office product suppliers from around the country but it was SAPPI, with their design by Scarab Origination, that stole the show with their wicked, first-placed stand.
When SAPPI Kraft approached Scarab for the design of a stand at the event this year, the brief was to build a stand that represented the spirit of their product, Wicked Wrap.
This is coloured paper specifically aimed at parents and their children of school-going age for use in covering school books in something other than standard, boring brown paper. The stand's designers took their lead from the product's catch phrase, ‘Wicked Colours for a Wicked Effect' and created a stand that went on to take the Best Stand prize.
The stand itself created a wicked effect at the show, with colour-changing floor panels, intelligent lighting washing the stand in a range of colours, life-sized cut-outs creating depth, and even gum ball machines dispensing jaw breakers!
