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Retail Marketing News South Africa

Recruiting the Smirnoff Ten

As part of the Smirnoff Experience, the makers of the Russian spirit have launched a global search to recruit the 'Smirnoff Ten' - a team that will travel the world for a year, re-tracing the journey of the Smirnoff brand, in the search for original nightlife experiences. Now the search has begun for the lucky South African who will ultimately be part of the exclusive Smirnoff Ten.
Recruiting the Smirnoff Ten

Smirnoff is seeking fresh talent who may have experience as writers, photographers, reporters, presenters, cameramen, editors or they could be any other creative individuals. Smirnoff will also be looking at people who have experience working within the nightlife industry, such as mixologists, DJs, promoters – essentially those people who can navigate their way into any party or club anywhere in the world.

The South African search began on 9 August 2007 at Durban's De la Soul, then hit Cape Town on 11 August at Blush Lounge in Greenpoint.

Jo'burg consumers still have the opportunity to attend the auditions at Capitol in Rosebank on 17 and 18 August 2007, which will run from noon - 7pm. It's open to all persons over the age of 18 years with a flair for nightlife. The auditions will take the form of a screen test from which 10 individuals will be selected. These individuals will then need to, at a later date, submit their take on a 'Smirnoff Original Night' in their city and this can be done via music, photography, film etc.

From these submissions, two South Africans will be chosen and will attend a final audition in London along with other hopefuls from across the globe.

As part of the journey, the chosen team of globetrotters will travel to international Smirnoff Experience events; kicking off in Moscow at the end of September, then heading on to Shanghai in January 2008. Paris will be the next leg of the journey, with New York hosting the final event in September 2008. In addition to the cities mentioned above, the Smirnoff Ten will visit some of the world's other exciting cities, events, festivals, bars and clubs across Asia, Europe, South Africa, Australia, North and South America.

The Smirnoff Ten will focus on the original people and the exciting places that are shaping nightlife experiences. This team will report back through short films, blogs, photoblogs and articles, which will be featured on smirnoff.com as well as on other websites, TV, radio and print.

For more information, visit: www.smirnoff.com

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