This included 94.7's breakfast show host and comedian, Darren Simpson, who mentioned that the delivery brought back memories from when he was a child and visited a dairy farm. “I remember how it tasted – wholesome and real! And back in those days milk only came in glass bottles, and you knew that the milk was pure because it came in glass.”
Many people shared images of their special deliveries on social media. Additionally many South African publications also shared images of their special delivery, which included Elle Décor, Living and Loving, as well as online influencers such as technology analyst and business researcher Arthur Goldstuck and bloggers from various industries. The campaign took place over a six-week period and ended on 7 September, however, the memories of the activation will last a lifetime.
Highlights of the campaign included: