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Revamped packaging for Häagen-Dazs

15 Aug 2012

Häagen-Dazs has revamped its product packaging with enlarged and more eye-catching images depicting the flavour and ingredients, making it easier for shoppers to recognise the 24 different flavours. The brand's cartouche logo will also be visually more predominant and the on-pack doily pattern has been replaced with a more subtle, gold symphony ribbon design, which understatedly brings through the brand's luxurious heritage.

Seshu Moodley, senior marketing manager at General Mills, local distributors, says, "The revamp of the packaging has been a global decision made to improve the in-store experience for customers and at the same time assisting retailers market and sell the product better."